Why Digital & Social Media Marketing?

We are living in a unique time when thinking about marketing, branding, and advertising. Gone are the days when the only organizations able to advertise had significant budgets that allowed them to buy media placements on TV, in newspapers, and on the radio. Now business owners and organizations have the ability to reach hundreds of thousands or even millions of potential prospects through the strategic use of digital marketing, advertising, and social media. 

As an Executive Business Consultant, I often have clients ask me why they should invest money in a structured digital and social media marketing approach. I like to give a framework for this conversation and tend to share these statistics: an average American spends 5 to 6 hours a day on their phones. As of March 2022, reported by Statistica, users spend about 2.5 hrs on Social Media platforms such as Instagram, Facebook, Ticktock, Linkedin, MeWe, Twitter, and Youtube. Modern marketing is all about leveraging these platforms and their algorithms to develop relationships with users. With this being said most purchasing decisions are made based on how the consumer feels about what they are purchasing.

Knowing this, how do brands influence how people feel? How do they inspire rapport? How do we nurture those connections and finally how do we turn those relationships into loyal customers? Social Media and digital marketing are two of the most effective tools for positioning brands and organizations with their target audience. By utilizing paid ads, a brand can specify the location, age, education, gender, household income, and interests to target their content to a specific audience. Social media also offers the opportunity to be interactive with followers, allowing for personalized connections to be made through the use of polls, asking questions, cross-platform collaboration, contests, community projects,  and creating discussions. This style of marketing points back to grassroots or gorilla marketing approaches. It rests on the belief that every business is a relationship business. And the key to this kind of relationship-building? Engagement. 

Engaging with followers allows potential customers to feel seen, heard, and part of something larger than just a purchase. Instead, they begin to feel a part of a community. Small to mid-sized businesses tend to be more community and individual-focused and therefore can benefit tremendously by utilizing digital and social media marketing to take their position in the market, all supported by their loyal followers. In addition to social media, things like sales funnels, email marketing campaigns, digital events, and strategic partnerships can focus on and target the sale of specific promotions, events, or product releases for optimal success and conversion. 

If you’re a business owner or brand manager and aren’t maximizing your brand's potential with a strategic, measured digital and social media marketing approach, now it is time. If this post sparked something for you, reach out to schedule your free consultation to discuss!                                                                        

Email me audrey@brandsolutionsunlimited.com to set up your free consultation today!